Cupcake Entertainment

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Cupcake is a fast growing Game Startup that develops free-to-play casual brain puzzle games.

Manifesto

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Purpose
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Help people exercise their brains while having fun.
Mission
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Be the #1 casual brain puzzle games company in the world.
Values
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Focus on the player
Be goal oriented
Keep it simple
Use data to learn
Be a self managed team player
Focus on the player
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Our players are women over 35 years old. Focusing on the player means having a great game where they have fun or having great customer service. Every interaction with our players must make them feel special. We will never make something that will hurt their experience, even if that means making more money. Revenue is the result of a great experience. We need to keep our players in mind on everything we build.
“There is only one boss. The customer. And she can fire everybody in the company from the CEO on down, simply by spending her money somewhere else.” - Sam Walton
Be goal oriented
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The best way to get to somewhere is to have goals in mind. Our goals will help us achieve our mission. Everything we do must be related to a goal. The bigger the goal, the more challenging it will be. Continuous improvement is key to achieving those goals.
“Will it make the boat go faster?” - Ben Hunt-Davis
Keep it simple
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What we decide not to do is as important as what we do. Saying NO to things that are out of our scope is what is fuelling our growth. Time is a finite resource so it is necessary to focus on the long term objective. Keeping things simple allow us to learn faster and delivery a better experience to our players.
“Done is better than perfect.” - Sheryl Sandberg
Use data to learn
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No guessing at Cupcake. Decisions are made over metrics. We always try new things, measure and learn from them. We are not afraid of failing some tests because a YES comes after many NO’s. If you want to learn something, check the numbers, don’t make assumptions.
“If you can't measure it, you can't improve it.“ - Peter Drucker
Be a self managed team player
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In order to make great games, we need people willing to help one another and the company. Communication is very important. As we do home office, we need to find smart ways to interact with each other. There is no space for selfishness at Cupcake. We are a team!
“If you want to go fast, go alone. If you want to go far, go together.” - African proverb
Agree with us?
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Then join us!

Team

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João Vítor de Souza
CEO
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Gabriel Stürmer
CMO
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Pedro Viegas
COO
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Fabrício Anzorena
Full Stack Developer
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Leonardo Sommermyer
Artist
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Yulan Cardoso
Game Designer
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Join Us
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See all open positions and send us an email.
Our Games
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